Content management systems, headless CMS platforms, digital publishing tools, website builders. We test them all so your team picks the right foundation.
Livia Hirsch, a B2B content strategist who helps scale-ups expand from local to global brands, breaks down the tools, workflows, and hard-won lessons that separate content that converts from content that just exists.
Raúl is a Marketing & Communications Manager with years of experience leading global brand positioning and reputation strategies across the tech ecosystem.
View all 2 articles →We wired the same opt-in offer into nine pop-up builders and pointed them at a real editorial site to see which ones actually grow a newsletter. The plot twist arrived at billing time. The tools that captured the most emails also had the meters most likely to punish a content site for the traffic it wants.
We handed nine website builders the same brief: ship a campaign landing page, a gated microsite, and an editorial hub without filing one engineering ticket. What surprised our team was not which tool demoed best. It was how many quietly hand the keys back to a developer the second you want a second template.
Renata is a Communications Specialist with over 15 years of experience leading PR and corporate marketing strategies across the tech and software industry.
View all 3 articles →We fed the same eight industry sources into every curation tool below and tried to turn them into one week's newsletter. The surprise was not which tool found the best articles. It was how few of them would actually assemble an email once we had chosen the links worth sending.
We ran nine analytics platforms against the same content site for a month, following identical articles, traffic sources, and social posts through each. The surprise was not which tool exposed the most metrics. It was how few could tell an editor which story readers were actually finishing rather than merely clicking.
After putting nine UGC platforms through the same Shopify storefront with three ambassador accounts and a six-week PDP test, the surprise was how few of them handled the creator rights request at the same speed they handled the gallery embed. Sourcing customer content is easy. Keeping a brand lawyer happy is not.
Sophie Steffen is the co-founder and CEO of Kunoichi, a growth performance marketing agency based in Barcelona. With over 12 years of experience in social media, community management, and performance marketing, she helps brands scale through LinkedIn-driven growth, paid acquisition, and automated outbound. She is also a martial arts instructor and runs a dojo in Barcelona.
View all 7 articles →The best online form builder for a content team is less about checklists and more about which platform stays out of the way: a tidy embed, conditional logic that actually branches, brand control that does not require a Figma migration, and a CRM connector that does not collapse the moment marketing hits send.
Livia Hirsch has tested Claude, ChatGPT, and Gemini for B2B content work. She pays for none of them. Here is exactly what they can and cannot do.
Livia Hirsch, a B2B content strategist who helps scale-ups expand from local to global brands, breaks down the tools, workflows, and hard-won lessons that separate content that converts from content that just exists.
Chema is an IT industry analyst and technology expert with a passion for covering enterprise software trends and digital transformation.
View all 4 articles →Headless CMS shopping for a React team is less about content modeling philosophy and more about which platform stays out of your way: a tidy TypeScript SDK, a query language that fits your stack, preview that actually previews, and a webhook surface that does not collapse the first time a marketer publishes a campaign.
Having digital presence is vital for your business. It doesn't matter if you are a small brand just starting out or an established company: your website is your business card, your showcase, and often, your best salesperson. And this is where platfor
Nowadays, companies must create content because it is one of the most effective ways to attract and retain customers in a digital environment saturated with information. Quality content improves brand visibility in search engines (SEO), generates ind
Juan Carlos is a seasoned digital strategist and multimedia director specializing in scalable B2B marketing initiatives and tech industry analysis.
View all 3 articles →
At the dawn of the Internet, having a website was a “plus,” a way to be at the forefront of innovation and to find customers who otherwise would never have reached your company. However, it has long been the case that having a website has moved from
Nowadays, any company needs good web positioning to stand out among the general public. And that implies it also needs a Headless CMS (content management systems without a front-end) from which to manage everything. These CMS are platforms designed t
Every great company that works with content today needs a CMS up to the task that allows them to manage their work. But classic CMSs, which combine content management and display in a single system, are no longer enough; now all companies prefer Head
AI slop will rise. Most brands will add more tools. The ones that win will master branding, positioning, and tone of voice instead.
There is no single metric that matters in B2B content. Livia Hirsch explains which dashboards she builds, which numbers she ignores, and why 3 LinkedIn likes are not a crisis.
Livia Hirsch runs her entire B2B content operation on Miro, SEMrush, Google Docs, and Notion. The rest is whatever the client already has.
The hardest part of expert-driven content is not the writing. It is getting a busy subject matter expert to block 30 minutes on their calendar.
Decap CMS is a tool that integrates like no other with Git projects and thanks to this, it becomes a leading content manager for workflows with version control. It is a tool designed for developers or content creators, deserving an in-depth analysis.
Written by David Bernal Raspall
To stand out in the digital world, it is essential to create quality content through multiple channels. That is why many businesses decide to adopt a content management system to ensure an optimal user experience, regardless of the device or channel
Written by Mireia FernandezHow we test CMS platforms: real deployments, honest verdicts, and absolutely no rankings for sale. Read our methodology.
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