Renata Eschiletti Expert

Renata Eschiletti

Renata is a Communications Specialist with over 15 years of experience leading PR and corporate marketing strategies across the tech and software industry.

Best Content Curation Tools for Newsletter Editors

We fed the same eight industry sources into every curation tool below and tried to turn them into one week's newsletter. The surprise was not which tool found the best articles. It was how few of them would actually assemble an email once we had chosen the links worth sending.

Best Marketing Analytics Platforms for Content Teams

We ran nine analytics platforms against the same content site for a month, following identical articles, traffic sources, and social posts through each. The surprise was not which tool exposed the most metrics. It was how few could tell an editor which story readers were actually finishing rather than merely clicking.

Best User-Generated Content Platforms for E-commerce Brands

After putting nine UGC platforms through the same Shopify storefront with three ambassador accounts and a six-week PDP test, the surprise was how few of them handled the creator rights request at the same speed they handled the gallery embed. Sourcing customer content is easy. Keeping a brand lawyer happy is not.