Expert Insights
Content Strategy
AI as a Brainstorming Partner (and Nothing More)
Livia Hirsch has tested Claude, ChatGPT, and Gemini for B2B content work. She pays for none of them. Here is exactly what they can and cannot do.
ExpertSophie Steffen
Sophie is an expert content strategist with years of experience exploring how technical teams build and scale their B2B content engines within the tech industry.
Expert Insights
Content Management
B2B Content Creation Behind the Scenes: Expert Insights with Livia Hirsch
Livia Hirsch, a B2B content strategist who helps scale-ups expand from local to global brands, breaks down the tools, workflows, and hard-won lessons that separate content that converts from content that just exists.
Expert Insights
Content Strategy
B2B Content Quality Over Quantity in the Age of AI
AI slop will rise. Most brands will add more tools. The ones that win will master branding, positioning, and tone of voice instead.
Expert Insights
Content Strategy
Content Metrics That Actually Matter in B2B
There is no single metric that matters in B2B content. Livia Hirsch explains which dashboards she builds, which numbers she ignores, and why 3 LinkedIn likes are not a crisis.
Expert Insights
Content Management
The B2B Content Tech Stack That Actually Gets Used
Livia Hirsch runs her entire B2B content operation on Miro, SEMrush, Google Docs, and Notion. The rest is whatever the client already has.
Expert Insights
Content Management
The SME Interview Workflow: From Scheduling to Final Draft
The hardest part of expert-driven content is not the writing. It is getting a busy subject matter expert to block 30 minutes on their calendar.