ExpertThe best online form builder for a content team is less about checklists and more about which platform stays out of the way: a tidy embed, conditional logic that actually branches, brand control that does not require a Figma migration, and a CRM connector that does not collapse the moment marketing hits send.
Livia Hirsch has tested Claude, ChatGPT, and Gemini for B2B content work. She pays for none of them. Here is exactly what they can and cannot do.
Livia Hirsch, a B2B content strategist who helps scale-ups expand from local to global brands, breaks down the tools, workflows, and hard-won lessons that separate content that converts from content that just exists.
AI slop will rise. Most brands will add more tools. The ones that win will master branding, positioning, and tone of voice instead.
There is no single metric that matters in B2B content. Livia Hirsch explains which dashboards she builds, which numbers she ignores, and why 3 LinkedIn likes are not a crisis.
Livia Hirsch runs her entire B2B content operation on Miro, SEMrush, Google Docs, and Notion. The rest is whatever the client already has.
The hardest part of expert-driven content is not the writing. It is getting a busy subject matter expert to block 30 minutes on their calendar.