Livia Hirsch has tested Claude, ChatGPT, and Gemini for B2B content work. She pays for none of them. Here is exactly what they can and cannot do.
Written by Sophie SteffenAI slop will rise. Most brands will add more tools. The ones that win will master branding, positioning, and tone of voice instead.
Written by Sophie SteffenThere is no single metric that matters in B2B content. Livia Hirsch explains which dashboards she builds, which numbers she ignores, and why 3 LinkedIn likes are not a crisis.
Written by Sophie Steffen