Hands On
User-Generated Content
Best User-Generated Content Platforms for E-commerce Brands
After putting nine UGC platforms through the same Shopify storefront with three ambassador accounts and a six-week PDP test, the surprise was how few of them handled the creator rights request at the same speed they handled the gallery embed. Sourcing customer content is easy. Keeping a brand lawyer happy is not.
Written by Renata Eschiletti