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Livia Hirsch has tested Claude, ChatGPT, and Gemini for B2B content work. She pays for none of them. Here is exactly what they can and cannot do.
Written by Sophie SteffenLivia Hirsch, a B2B content strategist who helps scale-ups expand from local to global brands, breaks down the tools, workflows, and hard-won lessons that separate content that converts from content that just exists.
Written by Sophie SteffenAI slop will rise. Most brands will add more tools. The ones that win will master branding, positioning, and tone of voice instead.
Written by Sophie Steffen