Having digital presence is vital for your business. It doesn’t matter if you are a small brand just starting out or an established company: your website is your business card, your showcase, and often, your best salesperson.
And this is where platforms like Wix and Squarespace come into play, two tools that have evolved a lot and are now designed to make your life easier, even if you don’t know how to write a single line of code. With a bit of good taste and time, you can create an attractive, functional website aligned with your brand in just a few hours.
But, of course, not all platforms are the same, and choosing well from the start can save you a lot of headaches. That’s why today we are going to analyze and compare Wix and Squarespace. We will see what they offer, how they perform day to day, and which one can better adapt to what you (or your company) really need.
Which option to choose?
Wix and Squarespace: What are they and what are both solutions used for in creating a website?
Wix is a website creation platform designed so that anyone —with or without technical knowledge— can design, build, and publish their page on the Internet.
It works under the “drag and drop” model, which means you can move elements (texts, images, buttons, forms, etc.) around the canvas of your website as if you were editing a presentation.
Its great advantage lies in flexibility: it offers hundreds of templates, a vast app store, and advanced customization options for those who want to go further.
Wix also includes SEO tools, e-commerce, booking, blogs and more, becoming an all-in-one solution for small businesses, entrepreneurs, freelancers, or even content creators who want full control without depending on a developer.
Squarespace, for its part, also allows creating professional websites without the need to code, but with a slightly different approach. Here, the visual and aesthetic aspects are key. Squarespace bets on elegant, clean, and well-designed templates, especially aimed at those who value design as an essential part of their brand.
It is a very popular choice among creatives, photographers, designers, and small brands who want to convey a polished image from the first click. Additionally, it includes built-in tools for blogging, e-commerce, membership management, analytics, email marketing, and more. All within a closed and very coherent ecosystem that simplifies the experience without sacrificing power.
In summary: Wix stands out for its creative freedom and flexibility, ideal for those who want to build their way, while Squarespace shines for its professional design and refined user experience, perfect for those who prefer to work on a solid and coherent visual foundation from the start.
Wix: A versatile and constantly evolving website builder
Wix has established itself as one of the most complete and accessible platforms to create websites without the need for technical knowledge. Its greatest virtue lies in the flexibility it offers: you can start from one of its more than 800 pre-designed templates and customize virtually everything to your liking with its drag-and-drop visual editor. Additionally, Wix allows you to choose and register your own domain name, thus facilitating online identity and presence.
The platform features a creation mode with Wix ADI, an artificial intelligence (AI) that can generate a basic website from just a few questions, ideal for those who want quick results. Whether to create a blog, an online store, a portfolio, or a small business website, Wix allows easy scaling with marketing tools, SEO tools, and content management, including the ease of creating and managing blog posts intuitively.
Regarding integrations, Wix offers a fairly comprehensive App Market, where you can connect tools like Google Analytics, Mailchimp, HubSpot, PayPal, social networks, booking plugins, live chats, and much more. A standout application is Wix Chat, which allows real-time interaction with site visitors.
Additionally, it allows adding custom HTML code, opening the door to integrating third-party widgets or scripts when needed. For developers or more advanced users, Wix also offers Velo, its JavaScript-based development environment that enables creating custom functions and working with internal databases through a powerful interface.
From the cybersecurity perspective, Wix complies with fairly solid standards. All sites created on the platform include free SSL certificates that ensure encrypted browsing via HTTPS. Wix also implements TLS encryption, automatic backups with the ability to restore previous versions, 24/7 monitoring, DDoS attack protection, and compliance with regulations such as PCI DSS for e-commerce sites.
It also complies with GDPR requirements regarding the processing of personal data in Europe, something many users particularly value.
Speaking of user opinions, the most highlighted aspects in reviews and communities are ease of use, design versatility, and customer service (which has improved a lot in recent years). The large amount of available resources and tutorials is also appreciated, as well as the active Wix user community, and the possibility to scale from a simple website to a more robust one without having to migrate platforms.
Pros and cons of Wix
| Intuitive and very flexible visual editor (drag and drop) | Can be overwhelming for beginners due to many options |
|---|---|
| Large number of customizable templates | Cannot change template once you have started without rebuilding the site |
| App Market with many useful integrations | Some advanced features require premium plans |
| Free SSL certificate and compliance with cybersecurity standards | Less technical control for developers seeking full server access |
| Good performance and hosting included | Very complex websites may require manual optimization adjustments |
| Tools for e-commerce, bookings, blogs, and SEO included | Visible advertising in the free version |
| Technical support available 24/7 and complete documentation | Not as strong in visual design as Squarespace (although it has improved) |
Wix Plans and Prices (2025)
According to the company’s website, these are their prices in 2025 in euros with taxes included:
- Light Plan for €14 per month: removes ads, allows custom domain, 2 GB storage
- Core Plan for €25 per month: adds basic e-commerce, 50 GB, business apps like bookings
- Business Plan for €34 per month: more complete e-commerce, abandoned cart, multiple payment methods
- Business Plan for €139 per month: unlimited space, multi-cloud, advanced marketing suite, advanced e-commerce and the entire platform at your disposal.
There is also a free plan where you can try the tool without needing to make any payment or share your credit card number.
Squarespace: High-level design with everything integrated
Squarespace is, above all, a tool designed for those who value design and the visual aesthetics of their website. Since its inception, it has focused on an all-in-one experience that combines ease of use with a flawless professional finish.
Its interface is clean, minimalist, and very intuitive, ideal for users who don’t want to get too complicated but do want a visually impactful result. The Squarespace templates are known for their elegance and attention to detail, and are optimized for both desktop and mobile. It is the preferred platform for creatives, designers, photographers, and small brands that want to convey a solid image from the first moment.
Regarding integrations, Squarespace takes a more closed approach than Wix**,** but that is not necessarily a downside. Most essential tools are already integrated into the platform: email marketing, product and order management for e-commerce, booking calendar, traffic statistics, basic SEO, and social media.
It also allows connection with external services like Google Workspace, Stripe, PayPal, Zapier, or Meta Pixel, but in a more controlled way. The advantage of this approach is that everything feels coherent, smooth, and without conflicts between plugins or duplicated functions.
In terms of cybersecurity, Squarespace does not fall behind. All sites come with SSL certificates included to guarantee encrypted connections via HTTPS. The platform also protects data through TLS encryption, automatic backups, and is hosted on secure servers with active monitoring against possible attacks.
Additionally, Squarespace is committed to compliance with regulations such as PCI DSS (for secure payments) and GDPR, making it suitable for sites handling personal data or online sales. Although it does not provide as much technical control as other self-hosted solutions, it is a secure platform for the vast majority of use cases.
Regarding user experience, clients often highlight how intuitive it is to build a beautiful site quickly, the design consistency across all devices, and the quality technical support. It is also highly valued that the learning curve is smooth and that you don’t need to struggle with technical details to have a site that looks professional.
Pros and cons of Squarespace
| Professional, modern, and adaptable design templates | Less creative freedom than Wix (more structured templates) |
|---|---|
| Very intuitive and easy-to-use interface | More limited advanced customization without touching CSS |
| Built-in tools for e-commerce, email marketing, blogs, etc. | Closed ecosystem: fewer third-party integrations available |
| SSL certificate and TLS encryption included | No free plan (only a 14-day free trial) |
| Excellent technical support and useful knowledge base | Higher monthly cost compared to similar platforms |
| Automatic optimization for mobile and basic SEO | Not suitable for very technical or highly customized projects |
| Compliance with regulations like PCI and GDPR | Some users miss more advanced SEO features |
Squarespace Plans and Pricing (2025)
As explained by the company on its website, these are the prices in 2025 in euros, including taxes:
- Personal for €11 per month: it is the most basic plan and is designed for those who need a simple website, such as personal portfolios, blogs, or presentation pages. It allows full access to the template editor, unlimited bandwidth and storage, as well as automatic mobile optimization. It does not allow ecommerce functions or advanced marketing tools.
- Business for €17 per month: ideal for small businesses or entrepreneurs who want to start selling online without fully engaging in ecommerce. It includes all the functions of the Personal plan, plus marketing tools, the ability to integrate custom code (HTML, CSS, JavaScript), advanced forms, and an online store module with a 3% transaction fee. It also allows unlimited collaborator accounts.
- Commerce Basic for €24 per month: designed for online stores that are already up and running. This plan removes transaction fees, adds specific ecommerce features like product management, inventory control, social media integration, abandoned cart recovery, and flexible shipping options.
- Commerce Advanced for €36 per month: the most complete. It adds advanced features such as subscription sales, automatic discounts, advanced cart recovery, product availability tags, integration with logistics platforms, and the ability to sell in multiple currencies. It is ideal for established brands or ecommerce with a large catalog and automation needs.
Wix vs Squarespace: Direct Comparison
Once we have seen in depth how both tools are, it is time to compare them with a big table where we can visually see in which points they differ and in which they are similar, which although they seem the same, we can assure you they are not so much:
| Ease of use | Very intuitive, with “drag and drop” editor. Ideal for beginners. | Easy, but more structured. Less free, more consistent. |
|---|---|---|
| Design and templates | +800 templates, high customization. Some less modern. | Fewer templates, but more refined and professional design. |
| Design flexibility | Very high: you can move any element freely. | Moderate: more fixed design, less customization without code. |
| Editor interface | Visual, free, with many on-screen options. | Minimalist, tidy, focused on user experience. |
| Ecommerce functionality | Robust: physical, digital, multiple gateways, carts, etc. | Also very solid, with subscriptions, discounts, etc. |
| Sales commissions | 0% on all ecommerce plans. | 3% on Business. 0% on Commerce. |
| Email marketing | Native Wix Email Marketing + integration with Mailchimp. | Includes its own integrated tool. |
| Blogging | Complete, though less smooth for bulk management. | Very clean and effective. Ideal for bloggers. |
| Loading speed | Good, depends on content and customization. | Highly optimized by default. |
| SEO | Very complete, with meta tags, redirects, and keyword analysis. | Good, but fewer specialized tools. |
| App Market / Integrations | Wide: over 300 apps available. | More limited, everything more natively integrated. |
| Custom code | HTML, CSS, JS, and development with Velo. | Supports code only on Business plans or higher. |
| Hosting included | Yes, with high availability. | Yes, high-performance managed hosting. |
| Custom domains | Free the first year on paid plans. | Same, with annual plans. |
| Security protocols | SSL, TLS, backups, DDoS protection, PCI and GDPR compliance. | SSL, TLS, data encryption, PCI and GDPR. |
| Customer service | 24/7 via chat, tickets. Complete knowledge base. | Live chat, email, excellent documentation. |
| Language availability | Spanish and other languages. | Interface translated, though not fully. |
| Maintenance and updates | Automatic, without user intervention. | Same: updates managed automatically. |
| Mobile management (app) | App to edit, manage and analyze the site. | Well-designed app for mobile management. |
| Free plans | Yes, with ads. | No. Only 14-day free trial. |
| Paid plans (from) | ~€9/month (no ads and with domain). | ~€15/month (Personal plan). |
| Ecommerce (from) | ~€16/month (Core plan). | ~€21–23/month (Business, with commission). |
| Ideal for… | Users seeking total design freedom. | Creatives, designers, elegant ecommerce. |
| Learning curve | Slightly steeper due to its versatility. | Smoother and guided. |
| Control over web structure | Total, hierarchies, scripts, hidden pages. | More rigid, closed and coherent structure. |
| Multilingual support | Yes, with apps like Wix Multilingual. | Available, but more limited. |
| Legal compliance (EU) | Compliant with GDPR, PCI DSS, configurable cookies. | Same: GDPR, cookies, SSL, encryption. |
Which option to choose?
What do both tools do well?
Both Wix and Squarespace are very mature platforms, and it is no coincidence that they are among the most used in the world to create websites. Although each has its own approach, there are several aspects in which both coincide and clearly excel:
- Ease of use: Both have made creating a professional website accessible to anyone, even without technical knowledge. The user experience is smooth, guided, and intuitive.
- Responsive and attractive design: Both Wix and Squarespace offer templates adaptable to mobile devices with a modern appearance. Both focus on visually appealing sites.
- Hosting included and automated maintenance: No need to worry about hiring servers, updating plugins, or making backups: everything is included and managed by them.
- Free domain for the first year: When subscribing to an annual plan, both platforms include a free personalized domain for the first year.
- SSL certificate and robust basic security: All sites come with HTTPS (SSL) encryption, automatic backups, and compliance with regulations such as PCI DSS and GDPR.
- Basic SEO included: Both platforms include tools to optimize your pages for search engines: meta tags, custom URLs, titles, descriptions, etc.
- Integrated marketing and analytics tools: They allow easy integration of traffic tracking, email campaigns, social media, and analysis via Google Analytics or their own internal tools.
- Quality technical support: Both offer very comprehensive documentation, chat or email assistance, and active communities with updated resources.
In what way does one clearly outperform the other?
Although they share many strengths, each platform has advantages that the other cannot quite match. Here is a clear and straightforward table with the points where one clearly outperforms the other:
| Design freedom | 100% free editor, no restrictions | More structured templates |
|---|---|---|
| Number of integrations | Very large App Market | More closed ecosystem, fewer external apps |
| Free plan | Available (with ads) | Not available |
| Commission-free ecommerce | From the most basic ecommerce plan | Only on Commerce plans |
| Technical customization | Velo by Wix for advanced development | More limited without backend access |
| Template design | Many options, very varied | Fewer in number, but higher aesthetic quality |
| Visual consistency | Depends on the user | Very high, ideal for premium brands |
| Learning curve | Steeper, due to its freedom | More guided and simple |
| Average loading speed | Good (although depends on design) | Generally faster |
| Blog content management | Solid, though less fluid | Highly optimized for bloggers and creators |
| Multilingual support | More complete with native tools | Works, but with more limitations |
Why look for alternatives?
Both Wix and Squarespace present certain challenges or limitations that should be considered before making a decision. Besides our own experience with this software, we have gathered opinions from different clients to have varied perspectives on this tool.
If you are evaluating which one fits your organization better, this section can help you identify the weaknesses that might tip the scales:
Wix: A good website builder… but not for everyone
Wix is an extremely versatile and powerful tool, ideal for those seeking total freedom in designing their website. However, precisely that freedom can become a double-edged sword.
Its highly flexible editor can be overwhelming for those who prefer more guided structures or don’t have much time to devote to the visual part. Also, although Wix offers many integrations, it is not always the best option for developers who need backend-level customization or advanced access to databases (beyond what Velo allows).
Another point to consider is that, although there are free plans, these include visible ads and greatly limit functionality. And while its premium plans are competitive, they can become expensive when third-party apps are added or complex projects are scaled up.
For growing businesses with very specific technical needs, migrating to more open solutions like WordPress or Webflow might be more cost-effective or efficient.
Squarespace: Elegant web design, but somewhat more closed
Squarespace excels in design, simplicity, and user experience, and is an excellent option for creatives, personal brands, and small online stores that prioritize aesthetics and visual consistency.
However, for users who require deeper customization, integrations with specific external tools, or highly complex site structures, it may fall short. Its closed ecosystem significantly limits what can be done without relying on the platform’s predefined functions**.** Additionally, its lack of a free plan can be a barrier for those just starting out who want to experiment without commitment. And although its E-commerce tools are solid, fees can become high as features scale up or when selling in multiple currencies is needed.
For these reasons, some more technical users or those with very specific business needs might lean towards platforms like Shopify, Webflow, or more modular solutions like WordPress with WooCommerce.
Alternatives to Wix and Squarespace
If you are considering options other than these two good tools, there are solutions that offer specific advantages depending on your organization’s needs. Below we present two alternatives that we highlight:
WordPress with Elementor
WordPress is the most popular content management system (CMS) platform in the world, used by millions of websites. Its flexibility is practically unlimited, thanks to thousands of plugins and themes available.
When combined with Elementor, a “drag and drop” visual page builder, WordPress offers an experience that combines advanced customization with ease of use. This makes it a very attractive option for those who need full control over their website, from simple blogs to complex online stores.
Additionally, WordPress allows users to choose their own hosting, which can be an advantage for those seeking greater control over performance, security, or budget.
However, this freedom also implies a steeper learning curve and the need to manage technical aspects such as updates and backups. In short, it is ideal for users with some technical experience or who have professional support.
Shopify
Shopify is a platform focused exclusively on e-commerce. It is the favorite of many entrepreneurs and small and medium-sized businesses looking to sell physical or digital products with an all-in-one solution, from inventory management to payments and shipping.
Shopify offers a secure, scalable, and easy-to-use environment, with modern and mobile-friendly templates, as well as a robust app ecosystem to extend functionalities.
Although it is not aimed at creating corporate websites or complex blogs like Wix or Squarespace, its strength lies in its specialized focus on online sales. If your main goal is to set up an efficient store with advanced options like abandoned cart recovery or subscriptions, Shopify is a clear and established alternative worth considering.
Webflow
Webflow is a platform that combines visual design with advanced web development capabilities without the need to code. It is aimed at designers, agencies, and businesses looking to create highly customized sites with superior professional quality, but without having to write code manually. Webflow allows control over all visual and structural aspects of the site, while generating clean code optimized for SEO and speed.
Additionally, Webflow includes integrated hosting, automatic SSL, and powerful CMS tools to manage dynamic content, blogs, or portfolios. Its learning curve is steeper than Wix or Squarespace, but for technical or creative users seeking maximum control without sacrificing efficiency, Webflow represents a very interesting and growing option in the market. ## What is the best website builder for your business?
If you have a small or medium-sized business and are looking for maximum freedom to design your website without technical complications, Wix is probably the best option. Its intuitive editor and vast app catalog allow you to create anything from simple pages to quite complex sites with a wide range of functionalities.
Also, if you want to start without big investments, its free plan (though limited) can be a good starting point to experiment and validate your idea before scaling.
On the other hand, if your business is more focused on aesthetics, visual consistency, and you seek a site with a professional and elegant design from the start, Squarespace may be the ideal platform.
It is especially suitable for creatives, photographers, personal brands, and online stores with moderate catalogs that value a polished presentation and a smooth, consistent user experience. Its more closed approach avoids distractions and guides you toward a very refined result.
Finally, for businesses with very specific needs, projects with technical scalability or advanced e-commerce, either can fall short. In those cases, it might be worth considering more flexible or specialized alternatives, such as WordPress with Elementor or Shopify, which allow deeper customization and better support for long-term growth.
Which option to choose?
Verdict: Wix or Squarespace?
Throughout this article, we have explored two of the most prominent platforms for creating websites in 2025: Wix and Squarespace. Both offer comprehensive solutions, easy to use and with excellent visual results, integrating robust e-commerce, marketing, and security features.
The decision between one or the other is not a question of which is “better” in absolute terms, but which better suits the specific needs of your project or business.
If you value creative freedom and technical flexibility, along with a huge library of apps and options to customize every detail, Wix might be the option that gives you greater control and possibilities.
On the other hand, if you prefer a more structured approach, with elegant templates and a more consistent user experience, especially for creative brands or online stores with a refined design, Squarespace will help you achieve a very professional result with less effort.
Ultimately, both Wix and Squarespace are safe bets for those looking to build an online presence without technical hassle. The key is identifying the type of business you have, your priorities in design and functionality, and how you want to manage your site in the medium and long term. Whatever your choice, you are in good hands to create an attractive, secure, and effective website.